In the latest episode of Unearthed, World Gold Council Senior Market Strategists John Reade and Joseph Cavatoni discussed key takeaways from the Q1 2025 Gold Demand Trends Report. The episode spotlighted record-breaking gold prices, robust ETF inflows, and the growing role of gold as a strategic asset amid global uncertainty.
“The surge in gold prices has had a complex impact,” said Reade. “While it’s dampened some consumer demand, particularly in price-sensitive regions, it’s also drawn renewed interest from institutional investors seeking a hedge against volatility.”
According to the report, gold-backed ETFs saw substantial inflows during the first quarter, as investors responded to geopolitical tensions and economic unpredictability. This trend underscores gold’s enduring appeal as a safe-haven asset.
Cavatoni emphasized the broader macroeconomic backdrop driving investor behavior. “Uncertainty around interest rates, inflation, and geopolitical developments continues to elevate gold’s profile among diversified portfolios,” he noted.
The strategists also touched on future expectations for gold. While consumer demand may fluctuate in response to price movements, the overall outlook remains positive, particularly as gold continues to serve as a reliable store of value during turbulent times.
With global markets navigating a complex web of risks, gold’s strategic relevance in investment portfolios appears stronger than ever.
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